HOVR

HOVR®

UNDER ARMOUR FOOTWEAR CAMPAIGN


ZERO GRAVITY FEEL + ENERGY RETURN
Point blank: you’ve never felt a shoe like this before. It’s literally like wrapping your foot in a pillow—but one that’s so super-light that you forget it’s there. It’s comfort that comes from the anatomically designed, molded interior, the super-plush knit collar, and the layers of plush material that envelop your foot. Simply put, the second you step into the UA HOVR™ Phantom, you’ll know why we call it a whole new running experience.

THREADBORNE COMFORT IS THE NEXT GREAT ADVANTAGE
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MY INVOLVEMENT:
Naming
Branding
Concept Development
Consumer Insights

ACKNOWLEDGEMENTS:
Photography // James Michelfelder

Process Book (PDF)

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