THREADBORNE®

THREADBORNE®

UNDER ARMOUR BRAND CAMPAIGN

THE FABRICS MOST LOVED BY UNDER ARMOUR ATHLETES
We knew we’d made the most comfortable, next-gen performance fabrics when we gave our gear to our athletes to test out—and they didn’t want to give it back.

THREADBORNE COMFORT IS THE NEXT GREAT ADVANTAGE
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MY INVOLVEMENT:
Branding
Concept Development
Digital Media
Print Layout

ACKNOWLEDGEMENTS:
Photography // James Michelfelder

Process Book (PDF)

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